Powering Real Estate Professionals
Information. Education. The tools and support you need.
About GRAR and Rochester
The Greater Rochester Association of REALTORS® (GRAR) is a 3,000-plus member organization of professionals who are engaged in every aspect of the real estate industry.
We live and work in and around Rochester, a vibrant city on the shores of Lake Ontario in Upstate New York.
About GRAR
Powering real estate professionals.
Greater Rochester
A vibrant place to call home!
Let’s Be Greater ROC
Greater than normal. Greater than our differences.
Be "In The Know" with the MLS
The Multiple Listing Service (MLS) is where nearly all information about homes for sale and historical sale prices originates, and where agents work together to get homes bought and sold fairly and efficiently.
Buyers In The Know
Sellers In The Know
We're Revolutionizing Member Service
AI assistant "Ardi" provides 24/7 service in 25 languages
Members of the Greater Rochester Association of REALTORS® can now get accurate answers to their questions any time of the day thanks to the launch of Ardi, an AI-powered member service agent created in partnership with Voiceflip. This advanced virtual agent provides instant, accurate and consistent responses to a wide range of inquiries, providing members on-demand answers about association rules, member benefits or key industry-specific topics.
Important Updates
New York Association of REALTORS®
NYSAR Video Updates
NYSAR’s video updates provide legal guidance, business meeting news, and stories from across the Association.
Latest Video UpdatesNEW Professional Standards Video Series
National Association of REALTORS®
Home: Access Denied
“Home: Access Denied” is a short film about the history and legacy of residential segregation in Greater Rochester and the ways ordinary people are participating in civic action to create a more welcoming, just, and inclusive community. The film explores the stories of two families and their lived experiences shaped by the neighborhoods they call home. One family living in a ‘greenlined’ suburb and the other in an urban ‘redlined’ neighborhood, each confronting the deprivations of segregation.
