Powering Real Estate Professionals
Information. Education. The tools and support you need.
About GRAR and Rochester
The Greater Rochester Association of REALTORS® (GRAR) is a 3,000+ member organization of professionals who are engaged in every aspect of the real estate industry. We live, work, and explore in and around Rochester, a vibrant city on the shores of Lake Ontario in Upstate New York.
At GRAR, we believe the future of real estate is built through connection, collaboration, and community—and we’re ready for the next chapter.
We're Revolutionizing Member Service
AI assistant "Ardi" provides 24/7 service in 25 languages
Developed by GRAR in partnership with Voiceflip, Ardi was originally created to serve GRAR members after hours. Now, nearly 30 associations and MLSs across the country are using Ardi to make trusted, reliable member support more accessible. We’re proud to see Ardi making a nationwide impact on our industry.
Be "In The Know" with the MLS
The Multiple Listing Service (MLS) is where nearly all information about homes for sale and historical sale prices originates, and where agents work together to get homes bought and sold fairly and efficiently.
Buyers In The Know
Sellers In The Know
Additional Resources
New York Association of REALTORS®
NYSAR Video Updates
NYSAR’s video updates provide legal guidance, business meeting news, and stories from across the Association.
Latest Video UpdatesNEW Professional Standards Video Series
National Association of REALTORS®
Home: Access Denied
“Home: Access Denied” is a short film about the history and legacy of residential segregation in Greater Rochester and the ways ordinary people are participating in civic action to create a more welcoming, just, and inclusive community. The film explores the stories of two families and their lived experiences shaped by the neighborhoods they call home. One family living in a ‘greenlined’ suburb and the other in an urban ‘redlined’ neighborhood, each confronting the deprivations of segregation.
